'It's Covermax Roofing Steel'
The ALAF Tanzania has launched a campaign to bring about public awareness to its new product 'Covermax Roofing Steel'.   Speaking at the launch event, the Confederation of Tanzania Industries (CTI) Executive Director Mr. Leodegar Tenga congratulated ALAF Management for its tireless efforts towards innovation.
He said that Tanzania has embarked on industrialisation which requires the manufacturers to focus on quality of products to meet local, regional and international markets. 
"We have witnessed the commitment of the government to support industrial growth as it has opened up to allow local and foreign investors to engage into dialogue for addressing obstacles and challenges that humper the development of industrial sector in the country" he said.
For his part, ALAF General Manager Paul Ray said that the company was committed to continue delivering quality products which correspond to the value of customers' money.
"We have launched embarked on this campaign to create awareness for Tanzanians to use our products because they are durable" he said.
ALAF Limited Tanzania, part of SAFAL Groups of Companies was established in October 1960 with an initial objective of developing the ‘Aluminium and Steel Industrial Complex’ in Tanzania. Since then, ALAF (formerly called Aluminium Africa Limited) has established itself as a leading producer of steel roofing and related products in the country. In its endeavor to provide world class roofing products, ALAF Limited graduated to using Aluminium-Zinc steel coating technology in 2010, thus manufacturing roof sheeting that offers a much longer service life than traditional zinc coated (so called “galvanized”) steel.